I came across this time-tested simple framework used by successful movie scriptwriters 🎬, which can also be used in the startup world.
A = అనుభవించింది = Experienced
Chu = చూసింది = Seen/Observed
Vi = విన్నది = Heard
Cha = చదివినది = Read
Stories based on these four sources of inspiration are more likely to succeed than pure imagination.
Why? It may be because they carry a level of validation already.
This simple framework can also be applied to generate & validate startup ideas.
However, unlike a movie script, the middle two parts (Chu-Vi) are more important to validate the idea.
[Chu] Closely observe how users are currently solving the problem (or using your product)
[Vi] Constantly talk (listen) to your users